Sales Department

Commercial management and professional client support

Expert analysis

Bespoke technical proposal

Specialised support

360º Service

About our service

At Hidral, The Commercial department is the point of connection between the company and our clients. Its work focuses on understanding each market, meeting the needs of distributors, installers and sector professionals, and facilitating an agile, clear, and long-term commercial relationship.

The commercial team supports the client from the initial contact, managing queries and the specific needs of each project. Through close attention, they provide information on our product range, direct each request to the relevant department, and ensure that the experience with Hidral is effective from the outset.

Your work combines industry knowledge, market vision, and internal coordination with the company's various departments. This role allows for responses to national and international clients, maintaining fluid communication and ensuring each project progresses with the necessary information and monitoring.

With an active presence alongside the client and a clear service orientation, the Sales department contributes to consolidating relationships of trust and reinforcing Hidral's commitment to specialised, approachable, and needs-adapted attention for the professional.

Our technical advisory team works directly with the client to analyse the specifics of each project, resolve queries and offer proposals tailored to the real installation requirements. From the choice of equipment to the most suitable technical configuration, we aim to facilitate decision-making and optimise the development of each project.

Thanks to our knowledge of the product and lifting applications, we help to identify efficient, viable solutions that align with the client's needs, providing closeness, quick responses, and specialised support throughout the entire commercial process.

Our sales team

Juan Garay

Marketing & Sales Director

Boris Andreu

Area Manager Africa, Oceania, Southeast Asia (Singapore, India), Malta and Switzerland

Pablo Iñiguez

Area Manager
Western Europe and South Asia

Daniel Olivares

Area Manager Italy, Belgium, Luxembourg, Middle East, USA, KONE Spain

Javier Diez

Area Manager
Latin America & Portugal

Sergio Ruiz

Area Manager
Spain

Sergei Blinov

Eastern Europe Area Manager, CIS + Turkey, Scandinavia, Baltic States, Balkans, Israel

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