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Notícias

Notícias

17/06/24

Why lifts are a key part of the customer experience in the retail industry and shopping centres

Why lifts are a key part of the customer experience in the retail industry and shopping centres

Commercial lifts play a crucial role in the customer experience in the retail industry and shopping centres. An efficient and well-designed lift can make a difference in how customers perceive the establishment. The overall comfort and satisfaction of customers is directly affected by the ease, speed and convenience with which they can move between floors. Investing in high-quality commercial lifts is therefore a strategic decision for any centre that wants to improve its customer service and optimise its operation.

 

Integration of advanced technology in commercial lifts

 

The integration of advanced technology in commercial lifts significantly improves the customer experience in the shopping centre. This type of modern lift can incorporate intelligent systems, thus reducing waiting times or including additional information that is interesting to users.

 

By providing useful information, announcements and promotions, the interactive screens inside the lifts serve as an effective marketing tool for the business or the shopping centre. Messages are delivered directly to the receptive user, who is entertained by them while waiting, enhancing their experience. Energy-saving technology and remote diagnostic systems are also beneficial as they enable predictive maintenance by identifying problems before they occur, ensuring efficient and safe operation.

 

Implementing these technologies in commercial lifts increases customer satisfaction and proves a commitment to innovation and efficiency, positioning your business or shopping centre as an exemplary model in customer service.

 

Accessibility improvement for all customers with commercial lifts

 

Accessibility is an essential factor in any shop or shopping centre. Commercial lifts ensure that all persons, including those with reduced mobility, the elderly or families with pushchairs, can easily move around the establishment. Inclusion in commercial lifts is a practical necessity and reflects a commitment to equality, which is highly valued by consumers.

 

Greater efficiency in customer flow

 

Commercial lifts contribute significantly to efficiency in the movement of customers within a shop or shopping centre. When a quick and convenient means of travel between different levels is provided, it contributes to reducing crowds and maintaining a constant flow of people. This improves the customer experience by allowing more customers to access different areas of the establishment without having to go through long waiting times or queues.

 

Impact on customer perception with commercial lifts

 

First impressions are crucial, and shopping centre lifts can positively influence how customers perceive you. A clean, modern and well-maintained lift conveys a clean appearance and a dedication to perfect customer service. In addition, well-designed commercial lifts can complement the overall aesthetics of your shop or shopping centre, creating a coherent and pleasant atmosphere for visitors.

 

Contribution to architectural design

 

Not only do commercial lifts serve a practical function, but they can also be a prominent element of the architectural design of a shop or shopping centre. Lifts with glass cabins, for example, offer panoramic views and can become an additional visual attraction. By integrating elegantly designed lifts, shopping centres can improve the overall appearance of their facilities, making it more attractive to customers.

 

Maintenance and safety considerations

 

Maintenance and safety are critical aspects when it comes to commercial lifts. It is essential to carry out regular inspections and maintenance to ensure that the lifts operate safely and efficiently. A properly maintained lift not only prevents accidents or breakdowns, but also extends the life of the equipment, thus protecting the investment. Customers value safety and reliability, and a robust maintenance program can help ensure your business meets these expectations.

 

Economic benefits of commercial lifts

 

Investing in these types of devices can bring long-term economic benefits. An efficient lifting system can increase the capacity of the shopping centre to handle a higher volume of customers, which usually translates into higher sales in the different businesses. In addition, modern lifts are usually energy efficient, reducing operating costs over time. Improving accessibility can also attract a more diverse clientele, thus increasing the opportunities of the different businesses that make up the centre.

 

Hidral: your best solution for commercial lifts

 

When it comes to installing and maintaining commercial lifts, Hidral is the ideal choice. With extensive experience in the sector, we offer a full range of mobility solutions designed to improve the customer experience in the retail industry and shopping centres. Our lifts stand out for their quality and efficiency, adapting to the specific needs of each business. In addition, our commitment to safety ensures that your lifts operate smoothly and safely at all times.