Hidral and Translyft enters into a new and exciting commercial partnership

Hidral and Translyft enters a new and exciting partnership that will mean a breakthrough for both companies to focus and better expand their business whilst tending to their respective significant growth and joint development.

In all its simplicity the partnership will result in the possibility for Translift to offer the wide range of elevators for goods, goods and attendant, vehicle lifts, as well as accessibility and service lifts from Hidral. On the other hand, Hidral will be able to offer Translyft´s vast portfolio of scissors lifts, where particularly the scissor lifts for logistics and food and pharma shows promise within Hidral’s markets and customer base. This agreement is the result of the requirements put forward by the globalization that push us to a continuous improvement, and we are sure that this approach, that means an exchange of knowledge and cultures, will enrich both companies.

This synergistic partnership will allow both companies to:

1. Focus and scale within core competencies from a production perspective
2. Leverage individual geographic reach and customer relations with a broader and better range of products, thereby enabling more growth

Now Translyft and Hidral agree in the importance of these products that both companies have historically produced themselves. Quality, price, and width of assortment makes it a high priority commercial opportunity that will benefit the many trading partners of each company. Therefore, Hidral and Translyft have built bridges to work together and performance a great evolution in a near future.

“I am excited that we have found each other. Hidral’s portfolio perfectly complements ours and helps ensure that we have the most complete portfolio of lifting solutions above 500 kg. We can also rest assured that every product is produced with dedicated know-how and production facilities and a quality mindset like our own. As such we are dedicated to push Hidral’s products in Northern Europe.” Jens Egelund, CEO and Co-owner Translyft A/S

Currently Translyft manufacture their own goods elevators and have done so as a reactive response to customers demanding it. This will stop immediately. These will be sourced from Hidral in the future and sold under the Hidral brand. Translyft will then take on a more active role, particularly towards prospectors (architects, construction companies, etc.) where they can offer a more complete solution.

Similarly, Hidral have stopped production of scissor lifts, which will be sourced from Translyft. Furthermore, Translyft’s portfolio opens for a range of new customer segments, particularly within food. Hidral’s strong hold markets also complement Translyft well and ensures a much better coverage within Southern Europe and Latin America.

“Definitely this partnership is a great leap forward for both Hidral and Translyft. Not only because the enlarging of our product range, which has been our main mark of identity over the last 40 years, but also for the strengthening this project will mean in terms of growth and development. We completely trust the quality of their products and services, and we are sure our customers will appreciate this movement as a sign of our continuous search of excellence.” Florencio Chacartegui CEO Hidral S.A.

For our current partners this is a definite win. Both companies can now provide them with a much broader product portfolio of a similar quality and support as they are used to. Finally, the partnership has very limited geographic overlap and takes into consideration the current partner relationships.

Next step is to take the commercial plans from thinking and into execution. Whilst we get our sales material and websites updated potential customers should please contact us – we are ready to help.