The company strengthens its international leadership thanks to a unique working model based on technical advice, digital tools and fully customised production.
In a sector where standardisation is the norm, Hidral has decided to go one step further: to turn each project into a unique solution, adjusted to the millimetre to the real needs of each client. This commitment to total customisation - from the first consultation to the installation of the equipment - has positioned the company as an international benchmark in customised lifting solutions.
This comprehensive working model, where technical expertise, digital tools and seamless coordination between departments converge, not only responds to the demands of the lifting professional, but also anticipates solutions and adds value at every stage of the process.
"At Hidral we don't sell products, we develop specific solutions. Each order is a new story, and our challenge is to make it possible with maximum precision and proximity," explains Carlos del Castillo, head of Technical Sales.
In the year of its 50th anniversary, the Andalusian company reaffirms its commitment to innovation and personalised support as central pillars of its value proposition.
Expert advice from the first click
It all starts with a need: a lifting professional identifies a challenge in the vertical mobility of people or goods. From that moment on, Hidral sets its technical-commercial gear in motion to analyse each case with precision. In addition to the estimate, a technical drawing is provided and, if requested, an installation and transport assessment.
The heart of this process is the Technical Sales department, where a team with in-depth knowledge of the sector guides each decision. Far from offering standard solutions, Hidral's technicians adapt each proposal to the particularities of the project, adjusting it as it evolves.
"In an environment where decision cycles are long and complex, our advice turns uncertainty into solid and realistic proposals," adds Carlos.
The key is to listen, understand and accompany. Each customer knows that, beyond the product, they are accessing a service experience based on commitment and excellence, Hidral assures.
Technology, production and commitment: an effective synergy
In parallel to the action of the Technical Sales department, Hidral has developed digital tools that enhance the autonomy of the professional. It is worth highlighting its online self-quotation configurator, with which the professional can independently generate an initial proposal and even obtain a preliminary plan.
However, this digital autonomy never replaces human support. The duality between technological innovation and expert proximity is precisely one of the company's great differential values.
Once the proposal has been validated, the production team takes on the project with tight deadlines, millimetric execution and interdepartmental coordination that guarantees quality, speed and efficiency.
"Customisation does not end at the drawing board: it is transferred to the factory, logistics and installation. This requires absolute synchronisation and a transversal commitment," emphasises Ángel Trujillo, production manager.
The result is a smooth, rigorous and adaptable process, where each phase is designed to facilitate the success of the lifting professional and ensure the satisfaction of the end user.
Over five decades, Hidral has turned its working model into a standard of quality, innovation and service. In 2025, the year of its 50th anniversary, the company continues to demonstrate that it is possible to lead the sector through proximity, active listening and the ability to create solutions where others only see products.
